Think the Internet is a treasure trove of information ripe for the picking? Think again. The Internet is no different from other forms of human creativity (inventions, songs, articles, books, etc). Most Internet material is protected by either copyright or trademark law. Copyright protects the specific and tangible expression of an idea, not the idea itself. If you lifted an article from an author about aliens from Mars, you would be in violation. If you nurtured the idea of writing an article on aliens, you would be OK. Copyright attaches itself to an author as soon as he/she creates it. The owner has six rights one being no “reproduction” including downloading. Users can come under “Fair Use” which is defined as a limited use of copyright-protected work. Purpose, nature, how much and the effect on society are legally judged on a case-by-case basis. Best advice: Getting permission, paying a fee, finding flexible licensing agreements, using non protected works (authors life + 70 years) are all ways to obey the law. For more: http://www.creativecommons.org.
Think you need to have a distinct logo for your business? What’s the best way? One is to do it on your own (not recommended)… or hire a big box agency and spend a lot of money… or give it to a small designer like myself who will create no more than a few designs for you to approve.
Have you heard of “crowd sourcing”? This is where you have many designers (50-150+) compete for your project hoping to win your business by standing out from the crowd (pun). This is a win-win for you. You will be able to choose from dozens of designs at the cost you determine upfront. The more you budget, the more sample designs you will have for review. Basic fee is $199. Here’s a site to check out:. There are others but this one has an easy site to navigate, big buttons, seems to be up & up, and offers a money-back guarantee (meaning you can walk away with a small fee paid if you don’t like what all these designers come up with. (180 wds).
To bump up your Internet standings know that Google doesn’t have a sense of humor. Keep your business key words and search phases serious and consistent. No cute phases that might appeal to humans. Leave those messages for your shared social media. Blend all your key words and key phases with your Meta tags, title pages and page descriptions. This includes your H1 heads subheads, and text where necessary. Unify your message throughout to optimize for Google and other search engines. (84 wds)
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Two key thoughts go into making up this blog. 1. You are a busy person—a boomer or a “seasoned senior”(born before 1946)— in retirement or about to retire. 2. You need good retirement tips that might, just might, give you some insight on this myriad of confusion called retirement. That being said, this blog intends to give your quality ideas on retirement, living well, staying healthy, investing, running a part-time business—items that get you to say “I’ll be damned!” All presented on a fast food platter. Stick with me every 60 seconds or maybe a little more. It took you approximately 15 seconds to read this statement (95 wds).